Regenerative Business with Sam Garcia
Behind the Scenes of the Alchemical Business Intensive Launch
Episode Summary
In this week's episode, Sam explores the behind-the-scenes of the Alchemical Business Intensive launch. Sam goes into all the things she did strategically and magically to support her successful launch!
Episode Notes
What you'll hear about...
THE BEHIND-THE-SCENES BREAKDOWN: A Personal Take
- Overview:
- 97 ppl started the application
- 23 applications
- 8 participants
- Over $44,000
- My first launch.
- I can run 3 launches for clients at a time … so I knew what to do
- But I actually got to deal with the EMOTIONS of a launch
- Questioning my audience & audience size
THE MAGIC:
THE STRATEGIC:
- I like to make it very easy for myself to win
- Easy goals
- Timing…
- 1 webinar then added 2 more - wish I had planned that from the beginning
- WEALTH training
- WEALTH marketplace
- THRILL
- Daily IG Stories then went to IG Lives
- Offered strategy sessions for first few ppl that joined
- Intentionally priced lower than I know it’s value is - will increase the price next time - easier to sell & rewarding ppl willing to join the brand new program
- I’m in a mastermind so I had people to talk to about strategy
- Building audience since August
- Batched a bunch of Pod interviews
- Planned relevant pod episodes
- FB ads
- Bonus incentives for team
NEXT TIME:
- Next time I’ll condense the launch window — was selling for a month. It just felt like a marathon.
- Maybe not bc it took me a while to hit stride
- Extended from 3 mo program to 6 mo program from what I was hearing in calls
- Plan on webinars
- Wouldn’t offer 2-hour strategy calls next time
- IG stories - IG Lives
- 23 applications - 8 ppl in the program
- Lots of beginning applicants weren’t good fits
- 2 of the ppl who joined never submitted an application
THE “NOT IDEAL”:
- Plant dieta
- No coffee
- Also signed a client & upgraded another one so my schedule was pretty packed
THE NUMBERS:
- Day by day when people joined
- Started promoting pretty much February 1st.
- Feb 10 - 1 buyer
- Feb 25 - 1 more
- Feb 26 - 2 more
- Feb 27 - 1 more
- March 4 - 1 more
- March 5 - 1 more
- March 7 - 1 more
- 8 Buyers in all
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Episode Notes:
This episode is a little different, no coffee, no script, but all the juiciness you would expect from Business as a Magical Practice. Sam goes into allll the things she did strategically & magically to support hitting her goal!