Sam talks to Amy Lorbati of Witch Bitch Whore about why Heaux marketing is the answer to Bro marketing, and how to help women unlock their power by embracing the archetypes of witch, bitch, and whore.
We have a treat today! I’m interviewing the Whoracle, Amy Lorbati, and we’re talking about Heaux Marketing, the definitive answer to Bro Marketing.
Amy of Witch Bitch Whore is a Women’s Empowerment and Leadership Coach. She teaches Badasses how to find power switches they never even knew existed.
“I work with women to help them see that their power has been hidden under the places they’re most afraid to look for it.” — Amy Lorbati
How Witch Bitch Whore came to be (3:00)
The wound of the witch is something Amy thinks resides in all women on a collective consciousness level. At first, it was terrifying for her to reclaim the word “witch” because her fallback plan if this whole entrepreneur thing didn’t work out was to return to patriarchal corporate America. Then the voice of divine source told her she had to reclaim witch, bitch, and whore (all at the same time!) — she faced a ton of internal resistance. Still, she followed that gut instinct even though she didn’t truly know what it meant... and the rest is history!
“Bitch was easy. Witch terrified me. Whore... I was raised Catholic, where you’re either a virgin or a whore, and I quickly fell in with the whores.” — Amy
What does it mean to be a witch? What does taking back that archetype look like? (06:00)
Amy’s work is about helping women to work with the energy of the divine archetypes, and create their own individual expressions of the archetypes. Witch is about spiritual and energetic power. Working wit hthe conept of magnetism, drawing toward you that which you desire, and working with the magic of conscious creation.
What does it mean to work with the energy of the bitch? (07:00)
Bitch is the backbone of the whole operation. If your bitch is powerful and strong, you’re radiating fierce female energy. You’re setting boundaries, working on your mental and emotional power, and overcoming the fear of putting yourself out there. Your bitch is going to help you stand in your truth even when other people are saying they don’t like what you’re doing.
“What would Goddesszilla be like? How would the biggest, baddest, most outrageous woman speak?” — Amy
What does it mean to work with the energy of the whore? (08:00)
Whore means something different to every woman, because each of us have different levels of sexual or sensual repression. Working with the whore is all about feeling good about yourself, feeling safe and whole in your body, and allowing yourself to feel good and trust that it’s okay to feel pleasure.
“A turned on bitch is a powerful bitch!” — Amy
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